Currently we offer three broad services:

A. STRATEGIC PLANNING
  • Analysing existing data and overseeing customised research for actionable insights
  • Designing and/ or formulating products that meet business opportunities
  • Developing branding, packaging and positioning strategies
  • Formulating marketing and sales strategies to take the client’s business to the next level of growth
  • Developing detailed business plans
B. MARKET MODELLING
  • Integrating multi-source, multi-format data streams
  • Identifying relationships between marketing inputs and outcomes
  • Developing marketing dashboards to give a unified view of marketing performance
  • Building predictive marketing mix models which can simulate “what-if” scenarios
  • Optimising allocation of marketing investments and measuring marketing ROI
C. GUIDED EXECUTION
  • Assuming complete responsibility for taking the client’s brands to market
  • Driving new business development
  • Setting up and managing sales and distribution networks
  • Virtually acting as an outsourced marketing and sales department for the client