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Some in the US are celebrating the 25th anniversary of the iconic “Got Milk?” campaign. “Got…
Read Steven Pinker’s new book “Enlightenment Now”. There are many of us who see tribalism, authoritarianism,…
The world is transiting from modernity to a post-modern world of neo-tribalism. Michel Maffesoli, a French…
There is unease in the boardrooms of the Indian newspaper industry. This despite the fact that,…
Over the past decades technology has wrought many changes around us. The most important change has…
The most effective of creative people in advertising people have always known that engagement in the…
In the late 1990’s Thomas Siebel announced the death of CRM. And this came from a…
A.G Lafley, the legendary chief of P&G, writing with Roger L. Martin lays out the case…
Reams have been written about B2C marketing to Millennials and the shifts in marketing paradigms that…
Is marketing coming full circle? In the days of the bazaar and the mom-and-pop store the…
Segmenting consumers by generations is an American practice that has spread by imitation to other countries…
In my business of crafting and advocating marketing, brand and marketing communication strategies, imagination is an…
Before diving deep into analytics, marketers should apply common sense to think…
Social media exists to build and nurture communities online. Can Facebook, with…
